Cooperation with EUBA

TPA Gives Space to Young People’s Ideas

TPA Slovakia traditionally collaborates with the University of Economics in Bratislava (EUBA) on the International Business Consultation Programme (IBCP), co-organised by EUBA together with the University of Wisconsin–La Crosse.

The IBCP is a short-term programme for undergraduate students who work in mixed teams to consult on projects for commercial companies in Slovakia. During the first week of the programme, they learn about the Slovak business environment and culture and get to know each other. Then they spend two weeks working on assignments given to them as consultants by companies.

As part of the programme, TPA collaborated with a team of three students from the USA and one student from Slovakia. Our company wanted to know their opinions on the impact of digital technology on marketing, branding and product development.

The students presented their conclusions, ideas and findings on Friday, 7 June 2024, at EUBA. They shared their own individual perspectives, which were enriched by views on the issues from overseas. We particularly valued these young people’s opinions as to the optimal way to present our company compared with our competitors on the market.

We know that the students’ ideas will help us improve the quality of our brand presentation even further.